Atlas Copco introduces Predictable Power at Bauma
April 15, 2013 – Munich, Germany – In 2012, Atlas Copco Portable Energy made real on its focus on power generation with the creation of its Generator Competence Centre in Zaragoza, Spain.
For Atlas Copco, Predictable Power is both a pledge to customers and state of mind. “Customers don’t need a piece of equipment; they need power. With Predictable Power, we communicate clearly to customers what they can expect from us: low cost of ownership, reliable performance and risk-free operation. In order to deliver these key benefits and the peace of mind that comes with them, Predictable Power is ingrained in everything we do, from design, testing, building, to commissioning and maintenance,” said Júlio Tomé, Product Manager Generators with Atlas Copco Portable Energy.
With Predictable Power comes a strong sense of direction in terms of marketing strategy. “Delivering on the three key Predictable Power supporting values of low cost of ownership, reliable performance and risk-free operation, is an absolute requirement. We do this best in the on-site generator and power generation business. Atlas Copco generators are made to run, which is why we won’t focus on, for example, standby power,” explained Tomé.
Predictable Power thus also guides Atlas Copco’s innovation efforts: “We take a holistic approach to product development. The sum of the pieces will have to meet the three quality criteria of Predictable Power,” stated Tomé.
The recent launch of the QAS250 and the Atlas Copco Digital Genset Management solution provide telling examples. “Atlas Copco’s Digital Genset Management helps us lead the industry towards increasingly smaller, more flexible machines that can easily be combined for larger projects. Customers enjoy significantly reduced costs, improved fuel efficiency, easier maintenance and increased lifetime. That is what Predictable Power is all about,” concluded Tomé.
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Atlas Copco’s Construction Technique business area provides construction and demolition tools, portable compressors, pumps and generators, lighting towers, and compaction and paving equipment. It offers service through a global network. Construction Technique innovates for sustainable productivity in infrastructure, civil works and road construction projects. Principal product development and manufacturing units are located in Belgium, Germany, Sweden, China and Brazil.
Portable Energy is a division within Atlas Copco’s Construction Technique business area. It develops, manufactures and markets portable compressors, high pressure boosters, generators, light towers and submersible dewatering pumps worldwide. Products are offered under several brands to a wide range of industries including construction, mining, oil and gas, and rental. The divisional headquarters and main development center are located in Antwerp, Belgium. Production facilities are located around the world, mainly Belgium, Spain, USA, India, Brazil and China.
Atlas Copco Predictable Power brings customers in the on-site generator and power generation business peace of mind with solutions that combine low cost of ownership, reliable performance and risk-free operation. Predictable Power is our core value and the guiding principle for how we design, test, build, commission and service our generators.